TechAspect’s engagement begins by measuring the effectiveness of digital marketing goals by identifying the key performance indicators and understanding the business drivers behind various digital marketing initiatives. The company’s Center of Excellence (COE) for core practice areas closely monitors current technology trends and provides valuable insights to customers helping them mitigate those potential risks associated with rapidly changing underlying technologies.The emphasis is on employing advanced techniques such as targeting,segmentation and personalization driven by Big Data profiling,via analytics and social media to develop unique customer experiences. The comprehensive integration of Content Management System (CMS) with Customer Relationship Management(CRM),web analytics, enterprise search and e-commerce solutions ensures high Return on Investment.
Increasing traction in the mobile app market is fueling the demand for well designed apps and sites correlating with consumer inclinations. TechAspect’s mobile strategy has three primary approaches starting with the development of Native iOS/Android Apps based mobile apps and re-calibrating the existing website using responsive web design. The company’s expertise in this space has helped leading customers to optimize their mobile presence making utmost sense for their businesses.
While the short term strategy at TechAspect is to further service offerings in social media,analytics,Big Data, e-commerce and mobility domains,the future foresees compatible products and services aligned with emerging technology trends such as, behavior based anticipatory computing,wearable computing and the Internet of Things.