celum: Automated Marketing Processes for Enhanced Brand and Product Experience

Michael J. Kräftner, CEO
celum, derived from the latin word‘caelum’,means sky. In today’s digital world, sky is the limit for the deluge of multimedia data generated each day and managing this is proving to be a herculean task. Headquartered in Linz, Austria, celum’s Digital Asset Management (DAM) provides one easy centralized system to manage, find, share and control these immense streams of digital content. With its intuitive user interface, omni channel distribution and open scalable architecture celum’s DAM can be deployed flexibly on-premise, Saas or on the cloud.

"celum products bring in 300 percent ROI on other related projects and solutions"

celum’s marketing technology software for brand and product experience accelerates communication, marketing and sales by automating processes. Over 750,000 users, from more than 650 companies in 32 countries, rely on celum software to deliver a new kind of efficiency for Product Media Management, Social Media Content Management and DAM.

celum’s solutions not being bound to any single company division empowers a multitude of users from diverse backgrounds to achieve rapid engaging results around multimedia content. celum proves to be the ideal solution for industrial players with several hundred thousand Stock Keeping Units (SKU’s) having millions of multi variant files meant for different markets. The Product Media Management solution from celum built around a powerful content repository and an enterprise workflow engine, uses a unique metadata and content management concept, metaversile,which allows users to manage content and also to apply and relate content metadata from a multitude of sources. With centrally located content, identified by SKU, brand, market and related applications, the content lifecycle could be tightly controlled. This brings in meaningful control over multimedia content, significant workload reduction, reduced redundancies and increased return on investment.

The Digital Asset Management solution from celum assisted Specialized one of the world’s largest bicycle brands in providing customers and dealers with a superior brand experience. Specialized was looking for an easy-to-use system that would be able to distribute digital product images to employees and affiliates all over the world and give them immediate access to unified product information.
Specialized was looking for an easy-to-use system that would be able to distribute digital product images to employees and affiliates all over the world and give them immediate access to unified product information. celum’s system presented easy access to the latest product information, either integrated into their desktop environment or through webbased specialized information portals. Right from the marketing manager to international dealer, celum´s DAM solution ensured global alignment.


“celum stands for the constant desire to make everything better, to improve on everything we do, each time we do,” says Michael J. Kräftner, CEO,celum.


A unique module from celum, the Universal Content Suite (UC.suite),is integrated in their Social Media Content Management solution and manages and controls content in social media networks, web-shops,web-sites as well as in content hosting and delivery systems like Akamai, Amazon Cloudfront or Brightcove. A single user friendly cockpit enables automatic time controlled, publishing of videos to social media and also takes content offline in an automatic and time controlled way. Vital Metrics collected on the number of views, likes or comments can be integrated into reports, delivering business critical insights into product and brand perception.

celum technology is where marketing technology meets user-centered software. celum’s illustrious clientele includes 3M, Decathlon, Dior, BB&T Bank, Broadway.com, DocMartens, L‘Oreal and Oakley. In its journey forward, the company is continuously updating products that deliver true efficiency in Digital Asset Management. With market consolidation on the home front, celum’s system presented easy access to the latest product information, either integrated into their desktop environment or through webbased specialized information portals. Right from the marketing manager to international dealer, celum´s DAM solution ensured global alignment.celum is set on a significant growth trajectory in the U.S. market for the year ahead.

Company
celum

Headquarters
Linz, Austria

Management
Michael J. Kräftner, CEO

Description
Develops marketing technology for brand and product experience.