Ooyala Partners with NPAW to Combine Ooyala's video player with YOUBORA QoS Platform

By CIOReview | Thursday, May 21, 2015

SANTA CLARA, CA: Ooyala, a Telstra subsidiary and an innovator in premium video publishing, analytics and monetization announces its partnership with NICE PEOPLE AT WORK (NPAW), integrating Ooyala’s widely deployed video player with YOUBORA Analytics Quality-of-Service (QoS) platform.

Video publishers can now monitor and improve video stream quality, thereby boosting video engagement and monetization. Ooyala’s partnership with NPAW can e considered as a complementary product to Ooyala’s award-winning audience analytics solution, Ooyala IQ, which provides a complete 360-degree view of content performance and audience engagement.

Ooyala offers advanced solutions to help video publishers apply Big Data analytics to deliver better, more personalized viewing experiences across all screens. While, YOUBORA Analytics accesses data directly from the Ooyala video player and provides an intuitive interface that makes critical information easily accessible to guide decision making.

With the YOUBORA Analytics integration, customers can now monitor key stream quality metrics such as buffer ratios, exits before video starts (EBVS), join times, play failures, bitrates, interruptions, and more. In addition, customers can now also analyze performance by geography, CDN, ISP, device, title, and timeframe as well as track engagement increases against quality improvements.